36. Although online retailing has existed for some twenty years, nearly half of the internet retailers still fail to receive satisfactory feedback from consumers, according to a recent survey.

【译文】根据最近的一项调查，尽管网上零售已经存在了大约20年，但近一半的互联网零售商仍然没有得到消费者的满意反馈。

【定位】由题干中的nearly half、the internet retailers和a recent survey定位到文章M)段最后两句：A recent study graded more than 600 internet retailers on how easy it was for consumers to shop, buy, and pay. Almost half of the sites didn't get a passing grade and only 18 percent got an A or B.

【详解】M)段最后两句提到，一项最近的研究对600多家互联网零售商进行了评分，而结果是几乎一半的网站没有达到及格的分数，只有18%的网站获得了A或B。可见消费者对这些零售商的反馈是不甚满意的。题干中的 a recent survey 对应原文中的a recent study，题干中的nearly half是对原文中almost half的同义转述，题干中的fail to receive satisfactory feedback是对本段最后一句的概括，故答案为M)。

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37. Innovative retailers integrate internet technologies with conventional retailing to create new retail models.

【译文】创新型零售商将互联网技术与传统零售相结合，以创造新的零售模式。

【定位】由题干中的innovative、technologies和 create 定位到G)段最后一句：Creative retailers are using the new technologies to innovate just about everything stores do from managing inventory, to marketing, to getting paid.

【详解】文章G)段最后一句提到，创意零售商正利用互联网新技术来创新商店从管理库存到营销再到获得报酬的每一件事。题干中的integrate internet technologies是对原文中using the new technologies的同义转述，题干中的create new retail models是对原文中innovate just about everything stores do的同义转述，故答案为G)。

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38. Despite what the Census data suggest, the value of physical retail's stocks has been dropping.

【译文】无论统计局的数据是如何显示的，实体零售股票的价值却一直在下降。

【定位】由题干中的the Census data、stocks和 dropping定位到文章D)段第一句后半部分和第二句：…the Census data suggest that physical retail is thriving. Of course, the closed stores, depressed executives, and sinking stocks suggest otherwise.

【详解】D)段定位句提到，尽管统计局的数据显示实体零售业正在蓬勃发展，但其股价却下跌了。题干中的the value of physical retail's stocks has been dropping是对原文中sinking stocks的同义转述，故答案为D)。

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39. Internet-driven changes in the retail industry didn't take place as quickly as widely anticipated.

【译文】互联网驱动的零售业变革并没有像人们普遍预期的那样迅速发生。

【定位】由题中的changes和anticipated定位到文章I)段第四句：But many widely anticipated changes weren't quick, and some haven't really started.

【详解】I)段定位句提到，许多普遍预期的变化并不迅速，有些还没有真正开始。题干中的didn't take place as quickly as widely anticipated是对原文中many widely anticipated changes weren't quick的同义转述，故答案为I)。

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40. Statistics indicate that brick and mortar sales still made up the lion's share of the retail business.

【译文】统计数据显示，实体店销售仍然占零售业的最大份额。

【定位】由题干中的statistics和brick and mortar sales定位到文章C)段第一句：More than 20 years after the internet was opened to commerce, the Census Bureau tells us that brick and mortar sales accounted for 92.3 percent of retail sales in the first quarter of 2016.

【详解】C)段定位句提到，统计局告诉我们，2016年第一季度，实体店的销售额占零售总额的92.3%。题干中的brick and mortar sales still made up the lion's share of the retail business是对原文中brick and mortar sales accounted for 92.3 percent of retail sales的同义转述，故答案为C)。

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41. Companies that successfully combine online and offline business models may prove to be a big concern for traditional retailers.

【译文】成功结合线上和线下商业模式的公司可能会成为传统零售商的一大担忧。

【定位】由题干中的combine online and offline business models和a big concern for traditional retailers定位到H)段第一句：More than drones dropping a new supply of underwear on your doorstep, Apple's massively successful brick-and-mortar-and-glass retail stores and Amazon's small steps in the same direction are what should keep old-fashioned retailers awake at night.

【详解】H)段定位句列举了一些将线上销售和线下服务相结合的创新模式，并指出这会让传统零售商彻夜难眠。题干中的companies that successfully combine online and offline business models是对原文中more than drones dropping a new supply of underwear on your doorstep, Apple's massively successful brick-and-mortar-and-glass retail stores and Amazon's small steps in the same direction的概括归纳，题干中的a big concern for traditional retailers是对原文中keep old-fashioned retailers awake at night的同义转述，故答案为H)。

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42. Brick and mortar retailers' faith in their business was strengthened when the dot.com bubble burst.

【译文】当网络泡沫破灭时，实体零售商对自己业务的信心增强了。

【定位】由题干中的the dot.com定位到文章F)段第三句：The dot.com bust discredited most predictions of that sort and in the years that followed, conventional retailers' confidence in the future increased as Census continued to report weak online sales.

【详解】F)段定位句提到，网络经济的破产让人们对大多数此类的预测不再确信，在随后的几年里，随着统计局数据持续报告称线上销售疲软，传统零售商对未来的信心也随之增强。题干中的brick and mortar retailers' faith是对原文中conventional retailers' confidence的同义转述，题干中的the dot.com bubble burst是对原文中the dot.com bust的同义转述，故答案为F)。

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43. Despite the tremendous challenges from online retailing, traditional retailing will be here to stay for quite some time.

【译文】尽管面临着来自网络零售的巨大挑战，传统零售业仍将保留一段时间。

【定位】由题干中的traditional retailing和some time定位到文章O)段第一句：Despite the turmoil, brick and mortar won't disappear any time soon.

【详解】O)段定位句提到，尽管混乱不堪，实体店并不会很快消失。题干中的despite the tremendous challenges是对原文中despite the turmoil的同义转述，题干中的stay for quite some time是对原文中won't disappear any time soon的同义转述，故答案为O)。

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44. With the rise of online commerce, physical retail stores are likely to suffer the same fate as the yellow pages.

【译文】随着网络商务的兴起，实体零售店可能与黄页遭受一样的命运。

【定位】由题干中的online、physical retail stores和yellow pages定位到文章A)段第六、七句：The internet is apparently taking down yet another industry. Brick and mortar stores (实体店) seem to be going the way of the yellow pages.

【详解】A)段定位句提到，互联网显然正在摧毁另一个行业。实体店似乎正在走黄页之路。题干中的are likely to suffer the same fate as the yellow pages是对原文中seem to be going the way of the yellow pages的同义转述，故答案为A)。

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45. The wide use of smartphones has made it more complex for traditional retailers to reinvent their business.

【译文】智能手机的广泛使用让传统零售商对其业务的革新变得更加复杂。

【定位】由题干中的 smartphones和complex定位到文章K)段第一句：The rise of the mobile phone has recently added a new level of complexity to the process of retail reinvention.

【详解】K)段定位句提到，手机的兴起也给零售业的变革过程增加了新的复杂性。题干中的the wide use of smartphones是对原文中the rise of the mobile phone的同义转述，题干中的made it more complex是对原文中added a new level of complexity的同义转述，故答案为K)。

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